Blow the Whistle #3: How TV Commercials take advantage of Us?

What a lovely Ad by Coca Cola? Isn’t it? Here are a few other versions of the same ad in various countries.

For every tank that is made in the world…
131,000 stuffed animals are made.
For each stock exchange that plummets…
There are 10 versions of “What a Wonderful World.”
For every person who’s corrupt…
There are 8,000 donating blood.
For every wall that exist…
200,000 “Welcome” mats are placed.
While one scientist is designing a new weapon…
There are one million mothers making chocolate cakes.
The is more Monopoly money printed than dollars in the world.
There are more funny videos in the internet…
Than bad news in the whole world.
LOVE has more results than FEAR.
For every person who says everything is going to be worse…
There are 100 couples looking for a child.
For every weapon that is sold in the world…
20,000 people share a Coca-Cola.
There are reasons to believe in a better world.


There are millions of reasons to believe in a better world.
For every tank being built…
there are 1000s of cakes being baked.
For every Monday morning…
there’s Saturday night out.
For every person running from the law…
there are 100s running for a cure.
Each time a red card is given…
there are 12 celebratory hugs.
For every display of hatred…
there are 5000 celebrations of love.
For every embarrassing moment…
there are 500 more we can enjoy.
For everyone who doesn’t get along…
there are many more sharing a COKE.

Not only this Ad there are many advertisements out there which catches our attention and attempts to glue our emotions to the products.

How tactically our minds are manipulated? But there is no link between Coca Cola and the various messages conveyed in the Ad. In the end Coke is marketed for commercial purpose for their profits! At least the leaves us in a feel good mood, however kudos to the creative team for the message.

Have a look at the advertisement below. This conveys a message of compassion and caring, which is relative to what the organization works on and its highly appreciated relative advertisement well conveyed. This is how a relevant Ad should have to be.

What about the pathetic Perfume Ads?

Now you can understand why these ads are pathetic and insane. Demeaning women as sexual objects and associating the use of perfume with sexually arousing thoughts. They are conveying other man’s wife will come to you if you use perfumes (Wild Stone ad)! How a man can misbehave with a woman and she too cooperates for his perfume (Zatak ad)? Which gives a wrong notion to the culture and the people see it and use a perfume. You may find this though over protective, but these kind of ads spoils minds. They call it “Just Zadak her!” Where are women rights activists in India gone now?

This is how it impacts,

  • Older generation finds it totally ridiculous,
  • A middle aged generation may prefer to avoid watching this,
  • Younger generations may feel why not buy the perfume and give a try on any woman?,
  • The children who watch will believe a man and woman get closer if they use perfume.
  • Next generation it becomes so common the perfume is for attracting women and for woman perfume matters to get attracted!

Ridiculous isn’t it? But that is how corporations are playing with our emotions and spoiling. Perfumes are for fragrance to hide / prevent the odour of sweat on social gatherings.

What else more?

This is an alcohol ad (Whiskey Brand), Gambhir is a renowned cricketer in India, He is successful because of his hard work and dedication to cricket. Which way a Whiskey contributes to it? Isn’t it giving a wrong notion to the youngsters who’s inspired by him? Provokes them to drink?

These ads just use the loop holes in the legal system in India that no ads can be telecasted for liquor brands.

Sachin Tendulkar never endorsed any liquor brand in his career! Isn’t that the social responsibility? Why rest other celebrities are not having that social responsibility?

Conclusion: It is we whom they target! So we can have the control over it by making our choices over those misguiding brands who uses their Ads to manipulate our minds using our emotions.

– Words by Din

Alert! : What happens to our body when we drink Cola?

Before you read about coke, please read this one! Our Question is why they are cornering Coca-Cola alone? Cola drinks like Pepsi too does have the similar ingredients right? Well almost the same! Then it should be applicable to all such aerated Drinks, isn’t it? Leaving the choice to the consumers across the globe! We need more thinking about why we drink such cold drinks? With no mentionable health benefit!


After 10 minutes: Ten tea spoons of sugar contained in a glass of Cola, cause devastating “strike” on the organism and the only cause, by reason of not vomiting, is the phosphoric acid which inhibits the action of sugar.

After 20 minutes: A leap of insulin levels in bloodstream occurs. The liver converts all the sugar into fat.

After 40 minutes: Ingestion of caffeine is finally completed. The eye pupils are expanding. Blood pressure rises, because the liver disposes more sugar into bloodstream. The adenosine receptors get blocked, thereby preventing drowsiness.

After 45 minutes: Body raises production of dopamine hormone, which stimulates the brain pleasure center. Heroin has the same principle of operation.

After 1 hour: Phosphoric acid binds calcium, magnesium and zinc in the gastrointestinal tract, which supercharges metabolism. Releasing of calcium through urine also rises.

After more than 1 hour: Diuretic effect of the drink enters in “the game”. The calcium, magnesium and zinc are removed out of the organism, which are a part of our bones, as well as sodium. At this time we have already become irritable or subdued. The whole quantity of water, contained in a coca cola, is removed by the urine.

Actually, when having a cold bottle of Coke and enjoying its undeniable freshness, do we know what chemical “cocktail” we pour into our throats? The active ingredient of Coca-Cola is orthophosphoric acid. Due to its high acidity, cisterns used for transporting of the concentrate have to be equipped with special reservoirs designed for highly corrosive materials.

Let’s have a look at “the anatomy” of one of the most advertised products of “Coca-Cola Co.” – Coca-Cola Light without caffeine.

This drink contains Aqua Carbonated, E150D, E952, E951, E338, E330, Aromas, E211.

Aqua Carbonated – this is sparkling water. It stirs gastric secretion, increases the acidity of the gastric juice and provokes flatulency – plenty evolution of gases. Furthermore, spring water is not used, but is used regular filtered water.

E150D – food coloring, obtained through the processing of sugar at specified temperatures, with or without addition of chemical reagents. In the case with coca-cola, ammonium sulfate is added.

E952 – Sodium Cyclamate is a sugar substitute. Cyclamate is a synthetic chemical, has sweet taste, which is 200 times sweeter than sugar, and is used as an artificial sweetener. In 1969 it was banned by FDA, since it as well as saccharin and aspartame, caused cancer in rats’ urinary bladder. In 1975, prohibition seized also Japan, South Korea and Singapore. In 1979, WHO (World Health Organization), “who knows why?” rehabilitated cyclamates and recognizing them as safe.

E950 – Acesulfame Potassium. 200 times sweeter than sugar, containing methyl ether, where it aggravates the operation of the cardiovascular system. Likewise, it contains asparaginic acid which can also cause excitant effect on our nervous system and in time it can lead to addiction. Acesulfame is badly dissolved and is not recommended for use by children and pregnant women.

E951 – Aspartame. A sugar substitute for diabetics and is chemically unstable: at elevated temperature it breaks down into methanol and phenylalanine. Methanol is very dangerous: 5-10ml can cause destruction of the optic nerve and irreversible blindness. In warm soft drinks, aspartame transforms into formaldehyde which is very strong carcinogen. Some number of cases with aspartame poisoning include: unconsciousness, headaches, fatigue, dizziness, nausea, palpitation, weight gain, irritability, anxiety, memory loss, blurry vision, fainting, joint pains, depression, fertility, hearing loss and etc. Aspartame can also provoke the following diseases: brain tumors, MS (Multiple Sclerosis), epilepsy, Graves’ disease, chronic fatigue, Alzheimer’s, diabetes, mental deficiency and tuberculosis.

E338 – Orthophosphoric Acid. This can cause irritation of skin and eyes. It is used for production of phosphoric acid salts of ammonia, sodium, calcium, aluminum and also in organic synthesis for production of charcoal and film tapes, for production of refractory materials, ceramics, glass, fertilizers, synthetic detergents, medicine, metalworking, and textile and oil industries. Food orthophosphoric acid is used in the production of carbonated water and for preparation of ingredients in pastry. It is known that orthophosphoric acid interfere with the absorption of calcium and iron from the body, which can cause weakening of bones and osteoporosis. Other side effects are thirst and skin rashes.

E330 – Citric Acid. It is widely spread in nature and is used in pharmaceutical and food industries. Salts of citric acid (citrates) are used in food industry as acids, preservatives, stabilizers, and in medical fields – for preserving blood. Aromas – unknown aromatic additives E211 – Sodium Benzoate. It is used in production of some food products, as an anti-bacterial and anti-fungal agent. These products refer to jams, fruit juices and fruit yoghurts. It’s not recommended for use by asthmatics and people who are sensitive to aspirin. A study conducted by Peter Piper at the Sheffield University in Britain, found that this compound causes significant damage to DNA.

According to his words, sodium benzoate which is an active component in preservatives doesn’t destroy DNA, but deactivating it. This can lead to cirrhosis and degenerative diseases like Parkinson’s disease. So, what turns out? Well, it turns out that “the secret recipe” of coca-cola is just one advertising play. What kind of secret may be there, when it’s well known to us that this is a weak solution of cocaine with preservatives, colorants, stabilizers and etc. I.e., this is legalized cocaine addiction plus pure poison.

Diet Coke is even worse, because the aspartame in it, replaces sugar, becoming pure neurotoxic poison.

So, if you can’t imagine a life without coca-cola, take advantage of the following recommendations: – Many distributors of coca-cola in U.S use this drink for cleaning their truck engines. – Many police officers in U.S have bottles of coca-cola in their cars and when a car accident happens, they wash the blood out of the road with it. – Coca-Cola is a great tool for removing rusty stains on chrome surfaces of cars. To remove corrosion from car battery, pour it with Coke and the corrosion will disappear. – To unscrew a rusty screw, dip a cloth in coca-cola and wrap around it for several minutes. – To clean stains from clothes – pour coca-cola on dirty clothes, add washing powder and run the washing machine as usual. You will be surprised of the results. – In India, some farmers use coca-cola instead of pesticides for pest extermination, because it’s cheaper and the effect is completely satisfying.

So, coca-cola undeniably is a very useful product. The key is to be used for intended purposes, but not for drinking!

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